FLASH REVIEW | AFFILIATE LINKS
It’s not often that the drugstore comes out with a foundation that reads like my dream straight on the bottle… lightweight, full coverage, hydrating, SPF20 and contain a cocktail of vitamins for my skin, this is the Covergirl Vitalist Elixir* foundation. With so many glowing reviews online, I was eager to give this a whirl and see if its really a drugstore gem but there’s a lot more to a base product than a first glance.
Product: Vitalist Elixir Foundation* SPF20
Colour: 14 shades (shown: Classic Ivory)
My other colour matches: See here
Price: $14-18 CAD
Availability: Drugstores nationwide (Walmart, London Drugs etc)
Would I (re)purchase: No.
Water / Eau, Cyclopentasiloxane, Propylene Glycol, Talc, Dimethicone, Aluminum Starch Octenylsuccinate, Sodium Chloride, PEG / PPG-18 / 18 Dimethicone, PVP, Benzyl Alcohol, Phenoxyethanol, Ethylene / Methacrylate Copolymer, Trihydroxystearin, Arachidyl Behenate, Methicone, Silica, Sodium Benzoate, Synthetic Wax, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG / PPG-10 / 1 Dimethicone, Ethylene Brassylate, Behenic Acid, Polyethylene. May Contain: Titanium Dioxide, Iron Oxides.
Housed in a luxurious and well designed glass bottle, I love that this comes with a great pump and locking mechanism to prevent accidental makeup bag spillage. The added SPF will be a welcomed addition for most makeup lovers but I do personally prefer my own sunblock. There are currently 14 shades listed on the Covergirl website and on the shelves, ranging from a light to a medium dark spectrum.
Application is really easy with this formula and looks great with fingers, a sponge or a brush as the product is creamy and blends easily over moisturized skin. I didn’t feel the need for a primer over my usual trouble zones as this had great glide and didn’t accentuate skin texture too much. It left my face soft to the touch and has imparts a satin finish, which given its currently winter time, I didn’t bother with a setting powder. In fact, I must say the overall look on the skin is beautiful!
Covergirl | Classic Ivory (3rd from top vs my other foundations)
So if you’ve been wondering up until now why I’v listed this as a flash review and not a full review like I usual do, perhaps this picture will explain the situation. This was one of the very rare occasions which I applied a foundation, gawked in horror in the mirror, decided it was not salvageable and then promptly washed everything off to start over. While Covergirl is certainly not know for having the best shades, the fact that they decided this shade of dark apricot fit the idea of Classic Ivory is completely perplexing to me. Needless to say, I wasn’t able to fully test the foundation due to the lack of colours for my skin tone. Word on the street is that this also further oxidizes to an even deeper shades once it’s set in but I didn’t stick around long enough to find out.