REVIEW | AFFILIATE LINK(S)
Once in a while, a lucky makeup product drops from the sky, gets blessed by unicorns and suddenly becomes the hot new thing to sell off of every shelf. Sure the photogenic metallic pink packaging does help but the L’Oreal Lash Paradise mascara’s rise to fame took me by surprise.
Product: Voluminous Lash Paradise Mascara (WP)
Price: $13.99 CAD (approx.)
Would I (re)purchase: Probably not.
INGREDIENTS: Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium EDTA, Butylene Glycol, Sodium Laureth Sulfate, Silica, Tetrasodium EDTA, Potassium Sorbate, BHT, [+/- May Contain/Peut Contenir: CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines]. B195342/1.
DESIGN & APPLICATION
Lash Paradise is an extension of L’Oreal’s long loved Voluminous mascara range which has been a makeup artist and magazine favourite long before bloggers were even a thing. This new reincarnation is packaged in a lightweight metallic pink tube with corresponding gold detailing. L’Oreal promises a feathery soft fringe with both length and volume.
With a classic bristle tipped brush, the shape slightly resembles a peanut – a longer profile with a dip in the center – this mascara holds a creamy formula but doesn’t actually deposit very much product so layering is required to build up intensity. I found the brush shape a little challenging to get to all my lash hairs but this tends to be part of the learning process of any new lash product and with a little practice, I could make it work. Lash Paradise went on very smoothly with little to no clumping but there seems to be a threshold where the mascara would no longer layer so volume capped at about 3 coats.
I would call the results natural on my fine straight lashes.
SHU UEMURA LASH CURLER + L’OREAL LASH PARADISE
WEAR & LONGEVITY
Wearing the waterproof version, as I always do with mascaras, Lash Paradise initially held my curls reasonably well but within a few hours it was noticeable that my lashes were loosing lift though it never went full flat. With a full day’s wear, there was a small amount of smudging, especially at the outer corners (#highcheekboneproblems) but there wasn’t any flaking. The mascara did loose it ooomph throughout the day but I felt it still held on fine until night time. As it did not rank high on the curl test, it wouldn’t be a choice for swimming or intense outdoor activities.
THINGS TO NOTE | Not for oily eyelids, not the best for super straight lashes, not a maximum impact mascara.
THE FINAL VERDICT
L’Oreal’s Lash Paradise mascara is a decent everyday option for those who already have long lashes but want a little extra darkness, depth and definition. Between both its lengthening and volumizing claims, I’d say it’s more of the latter although other options at a lower price point also provide similar if not better volume. The formula has a good consistency and is easy to work with but beyond the basics, it didn’t dramatically wow me one way or the other. I have seen others with beautiful results so this might just be me and my challenging lashes but I feel Lash Paradise just caught a lucky social media wave and was hyped up a little more than what it actually is. Good for everyday but much too expensive for a drugstore product.