Review: Anastasia | Dipbrow Pomade

The last few years has seen the rise of the bold brow as a major beauty statement. From the runway to the hallway; bold, sharp and full brows were the most covetable. As the Hollywood queen of eyebrows, makeup brand Anastasia (Beverly Hills) put out one major brow changer. The Dipbrow.

Brand: Anastasia Beverly Hill
Product: Dipbrow Pomade in “Dark Brown”
Colours: 11 shades
Size: 4g
Price: $23CAD
Availability: Sephora, select salons, Anastasia retailers worldwide
Would I repurchase: Undecided.

Who knew that people would (or can for that matter) go so crazy over a brow product but if there was one hit item in the past year that was on everyone’s lips (whether you had brows or not) it was this Dipbrow Pomade. Allegedly this is pretty much all that the makeup artists in Sephora would use on a regular basis. So what’s the deal?

Being the lesser haired girl that I am (on my brows that is, I’ve got plenty on my head), I wasn’t initially very interested in Dipbrow at all. I’ve heard of women using the popular MAC Fluidline gel liner in their brows but those were for the serious brow goers…what’s a girl like me going to do with a product like this I thought.
The Dipbrow comes in 11 shades ranging from a pale taupe to a rich ebony. Packaged in a small glass jar, it is unscented and has a soft smooth consistency that picks up easily with a light touch. If we look closely at the ingredients list, this seems to be a silicone based product instead of wax based which may account for its pliability and easy blendability. A brush is available separately from the brand but here I’ve been using my old POSH angled liner brush with no problems at all, just make sure your brush of choice is firm and has a hard edge.

While the large colour selection is impressive, it can be hard to find your right match as many of the shades look similar in the pot so I would definitely suggest swatching the colours yourself and blending them out for a better true to life match. After fiddling between Medium Brown (ash), Dark Brown and Chocolate (warm), I ended up with the Dark Brown which is a neutral brown shade that’s seems to be a pretty safe bet whatever tone I decide to dye my hair next.
Dipbrow is marketed to be a “Waterproof brow color ideal for sculpting, defining and carving perfectly precise brows that won’t fade. Smudge-free, creamy formula glides on skin and adheres to hair.”

As you can see from my swatch photos this is not smudge proof. Accidentally rubbing your eyebrow from those inevitable brow itches will result in some smearing though running water over my hand didn’t do any damage at all. Another bonus point is that Dipbrow doesn’t melt or breakdown when your natural oils come through so as long as you keep your hands away, it should last a good amount of time.

Having used everything from traditional pencils, to brow powders and even gels I can say that Dipbrow is not easy to use if you don’t have much experience filling in your eyebrows or if you have very sparse brow hairs. While the pomade formulation doesn’t stick your hairs together like waxes or gels tend to do, this product has the tendency to look rather fake if you don’t have the enough brow hairs to blend through. This means that you’ll be literally painting the colour on the skin and combined with the heavier colour payoff, it’s easy to go overboard.
But for those who are deep in to the brow game and prefer a super sharp, super carved brow look this is your one step brow shader. Pair it with some some concealer to clean up the edges and that’s your trendy high contouring brow look down.
L-R : MUFE Aquabrow #25 | Lise Watier Double Definition Brow Pencil “Brun Universel”
The Face Shop Style My Eyebrow #2 | Anastasia Dipbrow “Dark Brown”

If you’re still a little confused by the colouring and what I mean by neutral tone, I’ve swatched the Dipbrow next to a few other of my brow products. Between these, it definitely falls into a balanced middle ground.


Having tried it myself I can certainly see the appeal of the Anastasia Dipbrow Pomade but realistically I think it’s more suited for a very particular sharp/carved brow look and isn’t the most beginner friendly of products. It takes much more practice to handle this product and overall isn’t ideal for those with sparse brow hairs to being with. For those working in high fashion, photography or a special artistic field Dipbrow is definitely a product to keep around for that perfected contoured look though for me it seems a bit much for my everyday attire. Now I haven’t exactly decided if I like it enough to keep it around but I do also have the Anastasia Brow Wiz (pencil) and will come back with a review on that soon. 


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Cyclopentasiloxane, Isododecane, Cyclohexasiloxane, Silica, Polyethylene, Trimethylsiloxysilicate, Ozokerite/Synthetic Wax, Bis-Diglyceryl Polyacyladipate-2, Silica Dimethyl Silylate, Mica, Tocopheryl Acetate, Caprylyl Glycol, Ethylhexylglycerin, Propylparaben, May Contain: (+/-) Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Bismuth Oxychloride (Ci 77163).

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