This is the story of how I fell in love with a $300 face cream.
The romantic in me loves a brand with a few good stories to tell and FRESH seems to have many. This one begins with a Greek physician, Claudius Galenus from the 2nd century, who not only served the emperor but also concocted one of the first cold creams used to treat skin wounds and ailments. With this ancient recipe in hand so the journey begins…
Product: Crème Ancienne Soft Cream*
Range: Face Mask, Soft Cream, Infusion, Elixir, Eye Cream
Size: 100g (30g size also available)
Price: $328CAD/100g , $164CAD/30g
Details: No parabens, synthetic fragrances, dyes, GMOs or petrochemicals.
Availability: Sephora, Fresh online and select Fresh retailers.
Would I (re)purchase: YES! (As soon as I make this type of money)
Crème Ancienne was originally introduced by the brand in 2003, Crème Ancienne Soft Cream is the modern interpretation of this centuries old formula. While the original launch produced an exceptionally rich product, the newly reformulated version was made to be more adaptable for all skin types. With a goal to preserve the history of this product and due to the delicate process of its creation, this cream is actually made by hand by monks in a monastery. Why monks you ask? Allegedly in ancient times, if a product isn’t made by a monk then it was considered witchcraft!
Housed in a heavy white jar stylized with archaic motifs, the new Crème Ancienne has a light scent, is rich yet soft to the touch and has an unique bouncy texture unlike anything I’ve put my finger on before. The consistency is very creamy and smooth but its easy to put on too much so my favourite way to apply this is taking a small dime sized amount, rubbing it between my fingers until it almost disappears and then pressing it onto my face. There shouldn’t be any greasiness left behind but skin should feel supple yet balanced.
Look, I’m not going to convince you that you must have this $300 face cream but I will tell you that you should definitely try it if you ever get a chance to grab a sample or see it as part of a skincare set. What makes Crème Ancienne so special is a combination of high quality ingredients that many have come to expect from Fresh but also its unique texture, the way it balances the skin and gives you just that little bit that unspoken something special to your skin in a form that’s easy to use even for those who prefer the simplest of routines. I can see this as a beautiful luxury gift and in fact this would be a perfect men’s skincare product. Personally, I shall indulge in every last dollop of this cream and it would most definitely be a repurchased item when I make the type of money to afford this on a regular basis.