Review: "DIRT" Hair Texturizing Paste | Jonathan Product


Oh wait, but I do! I love the look of slightly messy undone hair…so much that in fact, I rarely every brush my hair in an attempt to keep as much natural body and messiness as I can. Growing out my hair out longer, it’s often necessary to cut layers in order to keep it from feeling heavy but how’s a girl supposed to achieve that fluffy volume with less hair to start with?

Enter DIRT.

Brand: Jonathan Product
Product: Dirt Texturizing Paste
Size: 100g
Details: No parabens, phthalate or gluten. With UV filters.
Price: $26USD (often on sale on iHerb)
Availability: Jonathan (online), iHerb (online), select salons, Target, QVC, ULTA
Would I repurchase: Yes!

This hair styling paste by Jonathan has been on my radar for almost a decade and that’s some long time lusting right there. I still remember the articles written all over InStyle magazine and seeing it my favourite beauty segments on TV (who remembers Linda Lopez hosting a beauty show?). Fast forward to a few weeks ago when I saw this as new item listed on iHerb and it went straight into my basket without question.
DIRT is marketed as a texturizing paste that will put a little grit and ommph back into your freshly washed hair for that messy undone look and also to give more grip to updo styles. Surprisingly, it’s actually made with very nature conscious ingredients in mind such as sweet almond, aloe and white tea in addition to being paraben, phthalate and gluten free for those who have those needs.
The packaging seemed to have changed little since its launch and is packaged in a shallow plastic tub with a screw top lid. The product itself has a slightly sweet, slightly vanilla almond scent and is littered with a fine shimmer throughout to give hair more shine. And although labeled as a paste, it has a much firmer, drier consistency and feels like a wax-paste blend instead of the usual creamy sticky concoction associated with the word.
These days, whether I’m wearing my hair in a casual loose wave with the help of my InStyler or just letting it air dry (to preserve maximum natural texture), I’ll add just a smudge of DIRT to my style to really take it from boring to perfectly tousled. I love how lightweight this is which even allows me to use it on my fringe without weighing my hair down or making it feel greasy. Even better, if you have layered haircut like I do, a bit of DIRT rubbed well between the fingertips and spread through the underside and upwards will give you some major volume as well.

TIPS: Even though this is a non-oily product, start with just a touch of product rubbed very well between your palms or fingertips until you not longer see it in your hands before starting to apply to the hair. Add more as desired.

Do note that DIRT has very little stickiness which means it’s not going to hold a style well on it’s own so I do recommend setting your look with a bit of light hold hairspray after you’ve fluffed up your hair to the desired size and look. This has been such a great combination for my everyday style and just adds a little extra something to my hair and a the end of the day my hair doesn’t feel dried out or crunchy.

This is an absolute must have for those with finer hair (or even if you have finer hair but a lot of it) to get that messy carefree look without having to tease and spray your hair into a bird’s nest. I love how lightweight this is and I don’t have the feeling that gunky feeling at the end of the day. While it does have some fine shimmer to the product, DIRT by Jonathan looks satin-matte in the hair so it would work great as unisex product as well. Coupled with its nature conscious philosophy and this product is certainly staying in my hair routine for a long time to come. True winner.

INGREDIENTS: Water/Eau/Aqua , Lanolin Wax/Lanolin Cera , Cetearyl Alcohol , Alcohol Denat./SD Alcohol 40 B , Glycerin (Vegetable) , Tribehenin , Hydrogenated Castor Oil, Organic , Beeswax/Cera Alba , Tridecyl Stearate , Dipentaerythrityl Hexacaprylate/Hexacaprate , Tridecyl Trimellitate , VP/VA Copolymer , Vanilla Planifolia Fruit Extract , Hydrolyzed Sweet Almond Protein , Hydrolyzed Soy Protein , Cymbopogon Schoenanthus (Lemongrass) Water , Camellia Sinensis (White Tea) Leaf Extract , Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract , Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract , Equisetum Arvense (Horsetail) Extract , Tussilago Farfara (Coltsfoot) Leaf Extract
, Urtica Dioica (Nettle) Extract , Nasturtium Officinale (Watercress) Extract , Aloe Barbadensis Leaf Extract , Cymbopogon Schoenathus (Lemongrass) Extract , Hedychium Coronarium (Hawaiian White Ginger) Root Extract , Propanediol , Acrylates/C10-30 Alkyl Acrylate Crosspolymer , Tetrasodium EDTA , Benzophenone-3Amino , Helianthus Annus (Sunflower) Seed Oil , Mica (CI 77019) , Titanium Dioxide (CI 77491) , Citrus Medica Limonium (Lemon) Juice , Sodium Benzoate , Potassium Sorbate

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