It absolutely bewilders me how I’m attracted to nail polish like a bird to shiny things despite not wearing polish on a regular basis. But over the past few years I’ve somehow managed to amass quite a decent selection of Maybelline Color Show polishes. With their attention grabbing ads in magazines, to their constant flow of limited edition colours, this little beauty bird just keeps picking them up.
Brand: Maybelline New York
Product: Colour Show Nail Polish/Nail Lacquer
Colours: 48 shades (not including limited edition)
Details: 3-Free, no formaldahyde, DBP or toulene
Price: $3 – 4 CAD (often on sale)
Availability: Drugstores nationwide
Would I repurchase: Possibly.
Maybelline has been making nail polishes on and off for decades but these new fashion forward Colour Show polishes were launched in mid 2012 and seems to be part of a bigger brand strategy to overhaul its overall appeal.
Fully coordinated in shiny black caps, a base range of colours were put out and is supplemented with seasonal limited edition options during the year ranging from new colours to textures and finishes. The cylindrical glass bottles certainly have a more modern stylized feel to them and the small bottles actually contain 7ml of product rather than the traditional 15ml of most brands. A rather smart move in my opinion as I’m one to like options in my collection but rarely find myself finishing up an entire large bottle of polish.
The consistency of the product seems to vary depending on the finish, the creams can be slightly streaky but the metallics and sparkle finishes go on great. Most colours I own require 2-3 coats for complete coverage.
Midnight Swim (LE) | Styled Out | Navy Narcissist
Metal Icon (LE) | Impeccable Greys | Purple Icon | Iced Queen | Poolside (LE)
All the swatches below are done using two coats of polish.
With so many good things going for it, the Maybelline Colour Show Nail Lacquers are easy, colourful, fun and very inexpensive. The formulation needs a bit of work as it has a hard time staying on my nails and thus I normal reserve these for date outfit matching, when I only need it to stay pristine for a few hours. This is not going to be a favourite, reliable product for me but I’m rather certain I’ll continue to get lured in by the great shades that Maybelline puts out.
1/Titanium Dioxide, CI 77120/Barium Sulfate, CI 19140/Yellow 5 Lake, CI 15850/Red 6 Lake, Mica, CI 77491, CI 77499/Iron Oxides, CI 77510/Ferric Ferrocyanide, CI 15850/Red 7 Lake, CI 77266/Black 2, CI 15880/Red 34 Lake, CI 77000/Aluminum Powder, CI 42090/Blue 1 Lake, CI 73360/Red 30.