…or otherwise known as the biggest beauty bonanza I’ve been to this year. I’ve heard it through the grapevine and it’s whispered to be one of the most anticipated events on the Westcoast featuring a plethora of brands gathered together to talk nothing but beauty products. Last week, I had the great pleasure of attending this years show, impeccably organized with the help of HartleyPR.
But let’s start here. Amidst a week of dreary weather and drizzle, a Thursday afternoon cleared up for me to board a helicopter ride from downtown waterfront (below) to the London Air hangar (above) which 10 helicopter minutes away. Speaking of which, air traffic is great as the normal car ride would have taken a good 30minutes to get there and as long as you don’t look down, the view above is phenomenal.
Through the door of an inconspicuous looking encased warehouse, the floor opened up to flashy cars, colourful lights, a cool bar and of course surrounded by this years 21 beauty vendors who had already set up their booths, ready to show us the best of what they’ve got.
Many brands even brought in special stylists and makeup artist who were on hand to do demonstrations, from the latest lip colour to pretty polished manicures. Below are a few photos from the night, in particular products that caught my eye. I’ll let them do the talking.
CARGO | Picture Perfect CC Cream
ST. TROPEZ | Self Tan Luxe Dry Oil (yet to be released)
CHELLA | Eyebrow products
RED CARPET MANICURE | Gel Nail Kits & Colours (72 Colours)
GARNIER | BB Eye Miracle – Daily Eye Roller
NYX COSMETICS | Primal Colours – Multi-use Pressed Pigments
REVLON | Colorstay Gel Envy Polish & Colorstay Moisture Stain
SALLY HANSEN | Miracle Gel Nail Colour (Avail. August 2014)
LISE WATIER | Fall Exclusives & Permanents
MINERAL FUSION | Sheer Moisture Tints
OTHER BRANDS IN ATTENDANCE
Annabelle Cosmetics | Conair | Essie Nails | Goody | got2b | Home Skinovations | John Frieda | Philips | Prestige Cosmetics | RoC | StriVectin | Tweezerman
If you’re interested in winning a similar goody bag to mine, worth over $1200, remember to enter on the London Drugs Facebook page.
The night ended with a taxi ride home and a bagful of samples from the lovely brands of the night. I thought I’d film a show and tell video to share with you what reviews and products are coming up. In particular I am most looking forward to the John Frieda, St. Tropez and Lise Watier items among them. Share with me what perked your interest!
STAY IN TOUCH