Image via | Chanel Singapore
Just when you thought you’d caught up with the BB cream craze, here’s a new spin to your base routine…say hello to CC creams. Introduced as an improved version of it’s predecessor, this new formulation is meant to be a balanced combination of skincare and light makeup with a focus on colour correction (redness, dull skin, uneven skin tone) and a seamless blend with your natural skin.
My first look detailed look into this still rather mysterious product came from Taiwanese blogger Yuki’s post where she introduced the prestigious Chanel Complete Correction Cream. At this time this appears to be an Asian exclusive but is rumored to make a move into Western markets very soon.
Korea, being the famed homeland of many popular BB creams, is said to be at the front line of developing new formulations for CC creams. While selection is still slim, a few brands like Tony Moly, Mizon and Cathy Cat have already released their first contenders. Interestingly, these Asian variants seem to be shade shifters changing from a white lotion (sometimes tinted lavender or mint) into a flesh tone.
Not going to be a mere follower this time, quite a few Western releases have also been spotted around the globe, with the UK seeing CC creams from both Clinique and L’Oreal coming this month. Canadian favourite Annabelle cosmetics has already released a drugstore CC line complete with a tone correcting neutralizer and illuminating version and a pressed powder.
Following the extreme success of their Camera Ready BB Cream, Smashbox’s new promotional video introduces their CC cream release. I spotted this just a few days ago.
Then there is this one from Korean brand Tony Moly which may be the first one I get my hands on, the Luminous Pure Aura CC cream.
From what I’ve seen from various markets (press releases, blogger swatches), the new CC creams appears to be a more refined version of the BB cream, scaled back in coverage and acting more like a skin enhancing primer with skincare and sun protection. Will it replace BB creams altogether? I’m not certain but the currently outlook seems unlikely, while they do have overlapping functions, I believe ultimately the texture and coverage is going to be a deciding factor for most people.
What do you think about this new “innovation”?
Is it too soon to introduce something like this after the BB cream takeover?