Hailed as one of the biggest breakthrough drugstore products last year, the Maybelline Colour Tattoo eye shadows have truly redefined our perceptions of drugstore beauty. During my novice years in makeup when drugstore was the most accessible (and affordable), I often found myself stuck in the eyeshadow section with few options to choose from. Cream shadows were even rarer to come by, making temporary appearances from time to time but in the end never gaining enough popularity to stay on the shelves for long.
Brand: Maybelline New York
Product: Colour Tattoo 24hr Eyeshadow
Shades: Original 9 shades, Metals 5 shades
Size: 4 grams
Would I repurchase: Yes, likely.
These Maybelline pots bursted onto the beauty scene with some bold claims to its name, 24hr wear, a creme gel formula and a daring selection of shades including a bright tangerine and a matte taupe, all things I associated with high end products (and also high price tags). The eye shadows come in solid glass pots, clear at the bottom so you can easily see the shade you have in hand. The colour selection tend to be on the satin or metallic side with only a few matte choices. There has since been released a “Metal” collection, which is really just an introduction of new shades rather than finishes since many of the originals are already metallic.
The most pressing question left is that of the 24hr wear claim because let’s face it, cream shadows are infamous for creasing and smudging. I’d say that these Maybelline ones last most of the day for causal daily wear but won’t hold up against a workout or other steamy sweaty situations, they will crease albeit much less so than most cream shadows. So unless you are going to be doing nothing but sitting pretty in an air conditioned room for 24hrs then claim is a bit far fetched in my opinion but none the less I think for a drugstore product they perform superbly well overall and is the best I’ve come across in this category thus far.
Those who’ve been with me for some time know that I am faithfully devoted to my (single) MAC paintpot in Groundwork, a medium matte brown that I use almost every time I wear makeup. In comparison, I do prefer the creamier texture of the MAC (Maybelline feels very dry initially) and the fact that it is easier to blend over the eye because of that, giving me more time to work with the product. Wear time is quite similar with the paintpot edging out by a few hours more but both are enough for an average 9-5 day. I’m just hoping that Maybelline will release a matte series so there will be more to love for days I’m not feeling all sparkly.
Cyclopentasiloxane, Isododecane, Polypropylsilsesquioxane, Ceresin, Cyclohexasiloxane, Caprylyl Methicone, Synthetic Fluorphlogopite, Alumina, Silica Dimethyl Silylate, Disteardimonium Hectorite, Cyclomethicone, Propylene Carbonate, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Caprylyl Glycol, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Polyethylene Terephthalate, Tin Oxide, Acrylates Copolymer, Paraffin. May Contain: Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines, CI 19140 / Yellow 5 Lake, CI 16035 / Red 40 Lake, CI 77000 / Aluminum Powder, CI 77510 / Ferric Ferrocyanide, CI 75470 / Carmine, CI 42090 / Blue 1 Lake, CI 77400 / Bronze Powder, CI 77288 / Chromium Oxide Greens, CI 77289 / Chromium Hydroxide Green, CI 77742 / Manganese Violet, CI 77400 / Copper Powder, CI 77163 / Bismuth Oxychloride, CI 77510 / Ferric Ammonium Ferrocyanide.