Wet’nWild claims this to be matte and long-lasting, I suppose that in theory it works. If its too glossy then it smudges off easier right? Yes it’s matte, on me it lasts a bit more than regular but gosh its dries me out!
However I have seen beautiful swatches from other bloggers which look absolutely not drying so it could just be my lips having a bad day.
Will sacrifice that for the colour though. Great price and totally cute shade! Absolutely worth checking out.